Privacy Policy

1. Information We Collect

1.1 Information You Provide

We collect information that you voluntarily provide to us, including:

• Account Information: Name, email address, company name, job title, phone number
• Payment Information: Billing details, payment card information (processed by third-party payment processors)
• Profile Information: Industry, company size, marketing goals, preferences
• Communications: Information in emails, chat messages, and support tickets
• Content: Data you upload, analyze, or create using our Services

1.2 Automatically Collected Information

When you use our Services, we automatically collect:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, features used, time spent, click patterns
• Location Data: General geographic location based on IP address
• Cookies and Tracking: Information collected through cookies and similar technologies

1.3 Information from Third Parties

We may receive information from:

• Social Media: When you connect social media accounts
• Analytics Providers: Google Analytics, Mixpanel, and similar services
• Marketing Partners: Lead generation and marketing platforms
• Public Sources: Publicly available information about your company

2. How We Use Your Information

We use your information for the following purposes:

2.1 Service Delivery

• Provide, operate, and maintain our Services
• Process your transactions and manage subscriptions
• Customize and personalize your experience
• Generate analytics, insights, and recommendations

2.2 Communication

• Send you service updates, announcements, and notifications
• Respond to your inquiries and support requests
• Send marketing communications (with your consent)
• Conduct surveys and gather feedback

2.3 Improvement and Development

• Analyze usage patterns to improve our Services
• Develop new features and functionality
• Conduct research and testing
• Train and improve our AI models

2.4 Security and Compliance

• Prevent fraud, abuse, and security incidents
• Comply with legal obligations
• Enforce our Terms of Service
• Protect our rights and property

3. How We Share Your Information

We may share your information in the following circumstances:

3.1 Service Providers

We share information with third-party vendors who perform services on our behalf:

• Cloud Hosting: AWS, Google Cloud Platform
• Payment Processing: Stripe, PayPal
• Email Services: SendGrid, Mailchimp
• Analytics: Google Analytics, Mixpanel
• Customer Support: Intercom, Zendesk

3.2 Business Transfers

In connection with a merger, acquisition, reorganization, or sale of assets, your information may be transferred to the acquiring entity.

3.3 Legal Requirements

We may disclose information when required by law or to:

• Comply with legal processes or government requests
• Enforce our agreements and policies
• Protect our rights, privacy, safety, or property
• Prevent illegal activities or violations

3.4 With Your Consent

We may share information for other purposes with your explicit consent.

4. Data Retention

We retain your information for as long as necessary to:

• Provide our Services and maintain your account
• Comply with legal, tax, and accounting obligations
• Resolve disputes and enforce agreements
• Maintain business records

When you close your account, we will delete or anonymize your personal information within 90 days, except where we must retain it for legal purposes.

5. Data Security

We implement industry-standard security measures to protect your information:

5.1 Technical Safeguards

• Encryption: Data encrypted in transit (TLS/SSL) and at rest (AES-256)
• Access Controls: Role-based access and multi-factor authentication
• Network Security: Firewalls, intrusion detection, DDoS protection
• Monitoring: 24/7 security monitoring and logging

5.2 Organizational Safeguards

• Employee training on data protection
• Regular security audits and assessments
• Incident response procedures
• Third-party security certifications

⚠️ Important: While we implement strong security measures, no system is completely secure. You are responsible for maintaining the confidentiality of your account credentials.

6. Your Rights and Choices

6.1 Access and Correction

You can access and update your information through your account settings or by contacting us.

6.2 Data Portability

You can request a copy of your data in a structured, machine-readable format.

6.3 Deletion

You can request deletion of your personal information, subject to legal retention requirements. To delete your account, email privacy@depthera.ai.

6.4 Marketing Communications

You can opt out of marketing emails by:

• Clicking the "unsubscribe" link in our emails
• Updating preferences in your account settings
• Emailing privacy@depthera.ai

6.5 Cookies and Tracking

You can control cookies through your browser settings. Note that disabling cookies may affect functionality.

6.6 Do Not Track

We do not currently respond to "Do Not Track" signals.

7. International Data Transfers

Depthera Global Limited is based in Hong Kong. We may transfer and process your information in Hong Kong, the United States, and other countries where we or our service providers operate.

We ensure adequate protection through:

• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions for certain countries
• Your explicit consent

8. Regional Privacy Rights

8.1 European Economic Area (GDPR)

If you are in the EEA, you have additional rights under GDPR:

• Right to Access: Obtain a copy of your personal data
• Right to Rectification: Correct inaccurate data
• Right to Erasure: Request deletion of your data
• Right to Restriction: Limit how we process your data
• Right to Portability: Receive your data in a portable format
• Right to Object: Object to certain processing activities
• Right to Withdraw Consent: Withdraw consent at any time

To exercise these rights, contact privacy@depthera.ai. You also have the right to lodge a complaint with your local data protection authority.

8.2 California (CCPA/CPRA)

California residents have the right to:

• Know what personal information we collect and how we use it
• Request deletion of personal information
• Opt out of the sale of personal information (we do not sell personal information)
• Non-discrimination for exercising privacy rights

8.3 Other Regions

If you are in another jurisdiction with specific privacy laws (e.g., UK, Canada, Australia), you may have additional rights. Contact us for more information.

9. Children's Privacy

Our Services are not intended for children under 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

10. Third-Party Links and Services

Our Services may contain links to third-party websites and services. We are not responsible for their privacy practices. We encourage you to review their privacy policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by:

• Posting the updated policy on our website
• Updating the "Last Updated" date
• Sending email notification for significant changes

Your continued use of our Services after changes become effective constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

This Privacy Policy is governed by the laws of Hong Kong SAR. By using our Services, you consent to the collection and use of information in accordance with this policy.